Our Story

“Using sport to empower, inspire and motivate local families Into making positive, lifelong changes, creating opportunities for all.”

Jimmy grew up and has worked locally in Bath all his life. He was introduced to rugby at 12 years of age at Culverhay School. A lifelong Bath Rugby supporter, he got to achieve his dream and in 1984 after coming through the youth team ranks, made his Bath Rugby first team debut. He went on to make 99 first team appearances, including three Twickenham victories where he was a replacement.

Jimmy - SFC Founder

Founder : Jimmy Deane




In 2001 Jimmy joined Bath Rugby as their first ever community officer. From this, he went on to set up the then Bath Rugby Community Foundation in 2003. In his 10 year tenure, the charity worked with over 125,000 children and families, winning numerous local, regional and national awards. Furthermore he successfully acquired over £1,000,000 for the Foundation during this period.

In May 2014 Jimmy was recognised for his contribution to local community at the annual Bath Rugby Awards with the coveted ‘Spirit of Rugby Award’, presented to him by the Bath, Ireland and British Lion Peter Stringer. In attendance were bath and England Matt Banahan, Bath LEGEND Nick Abendanon and Bath and England’s George Ford.

In addition to this, in July 2014, the Bath Rugby Foundation recognised Jimmy’s decade of hard work and dedication, by awarding him the ‘Life Time Achievement Award’. The award was presented by Bath Rugby, England and British Lion Matt Perry; former trustee of the Foundation.